The JotDown

For this review, I returned to the iPhone after a fairly long period of using and testing other devices. Spending a week with Apple’s newest phone, I’m reminded again of just what makes the company’s products so special. It’s not specs, services, or apps. This phone is not perfect. Certainly it can be improved. But there is something here, beyond the screen and CPU, beyond iCloud, something under the surface. Some intangible spark.

You can be rightfully pissed off by this behavior — it’s simply rude — but seriously, I’m trying to help here. Your nerd’s insatiable quest for information and The High has tweaked his brain in an interesting way. For any given piece of incoming information, your nerd is making a lightning fast assessment: relevant or not relevant? Relevance means that the incoming information fits into the system of things your nerd currently cares about. Expect active involvement from your nerd when you trip the relevance flag. If you trip the irrelevance flag, look for verbal punctuation announcing his judgment of irrelevance. It’s the word your nerd says when he’s not listening and it’s always the same. My word is “Cool”, and when you hear “Cool”, I’m not listening.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.