People are already building their networks simply to get recommedations on where to travel or what restraurant to try out in real time—which makes big media recommendations irrelevant, according to Mr. Shankman. “The newspapers that are dying—they’re not all dying as fast as we think they are—but the ones that are dying are being bled to death by the restaurant reviewers, by the movie critics, by the film critics, the theater critics because we don’t need to know their information anymore because our trust is in our circle of friends on Facebook and Twitter,” Mr. Shankman said. “That’s our circle of trust that we’re starting to listen to more and more.
