Social media isn’t a numbers game; it’s about building real relationships. You’re better off ten people who actually understand you and care about what you’re doing than 10,000 people who can’t remember your name or why they’re connected to you.
Good quote from The Five Pillars of Social Media Optimization. This is very true. It annoys me to see people/companies, mainly on Twitter as of lately, try to rush to see how many followers they can get. It’s not a competition.
Source: insideforty.com
