If you really get down to the brass tacks, fantasy football is indicative of the future of online marketing as well. First and foremost, fantasy football is an integrated marketing platform. It takes an offline event, one that is still considered appointment viewing in television and is less likely to be DVR’d and time-shifted, and marries it with online tools that allow you to keep track of the games no matter where you are and what time it is. It generates enormous page views for the sites and services that people use to stay in contact with the game and it is also one of the fastest growing online video plays, with people logging in to watch their favorite games and highlights online.
Good post here on fantasy football being the best marketing program ever.
I love fantasy football with a passion. In fact it’s almost an addiction. Almost.
Source: mediapost.com
