an Apple device that leverages the power of the iTunes store, that makes it easy to buy and read digital content, that opens up for participation from all kinds of publishers, that puts books and magazines on the same level as movies and TV … it could be the missing piece of the puzzle.

Derek Powazek in What I Hope Apple Unleashes Tomorrow.

This is the one thing I’d like to see. I don’t waste time speculating about all the bells & whistles because I generally don’t care. How will this new device impact the industry? In my opinion, that’s the important part.