addam:

mattmcinerney:

Sol Sender interview on the Obama logo.

Given two weeks to develop design options, Sender and two designers—Andy Keene and Amanda Gentry—produced multiple logos for consideration by the campaign, including a version of the now-famous “O” mark—a landscape in which of blue and red are united within the candidate’s last-name initial. The team’s refined Obama ‘08 logo made its official debut on February 10, 2007, when (then) Senator Barack Obama announced his candidacy for president in Springfield, Il.

Above is part one of the interview. Follow the link for part 2. via cameron

I’d always wondered what the other marks were that were turned down. Now I know.

Excellent short video on the design of the Obama logo.

Source: mattmcinerney

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  8. jwphillips reblogged this from addam and added:
    Excellent short video on the design of the Obama logo.
  9. addam reblogged this from mattmcinerney and added:
    I’d always wondered what the other marks were that were turned down. Now I know.
  10. mattmcinerney posted this

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